Your Winnowed list tells you which companies to go after. It does not tell you who to ask for, and that is deliberate: we never supply named individuals. This guide shows you how to find that person yourself. It is free, it takes a few minutes a company, and you only do it for the companies you plan to contact.
Do not research all 500. Start with the rows that have a website, an email or a phone number, and open each website for 30 seconds.
Ask 2 questions:
Keep the ones that pass, and research only those.
There are 2 kinds of company, and the right person sits in a different place in each.
Who you want: the owner.
How to tell: 1 or 2 directors, and their address is the business.
Where the name is: the public register.
Who you want: a hired manager.
How to tell: directors at a head office somewhere else.
Where the name is: a sector register, or ask.
Every row in your file has a company number.
When we tested this on 40 small companies across 4 trades in October 2026, the register named the person running the business at 28 of them.
Some trades must name the person in charge, and that person is often a manager, not a director.
For a hotel run by a group, or any business with a hired manager, the name is rarely published. The quickest route is the one already in your file.
Once you have a name from any step, searching it on LinkedIn confirms the job title.
An assistant can read websites and registers for you. It can also invent a name. Give it 4 rules:
Then check the first 20 rows yourself before you trust the rest.
Once you hold a named person's details, data protection law applies to you. This is not legal advice, and a solicitor can confirm your position, but the regulator's guidance comes down to this:
Part 2: Run the campaign covers the sending domain, what the law requires of the message itself, and the numbers worth watching.
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